Chanel's 2017 makeup advertising campaigns, particularly those focused on eyeshadows, marked a significant shift in the brand's aesthetic. Moving away from the traditionally classic and understated elegance, the campaigns embraced a vibrant, eclectic mix of 80s and 90s influences, resulting in a bold and memorable visual language. This fusion of decades, incorporating bright, bold makeup looks, lingerie-inspired dressing, and even subtle hip-hop nods, created a campaign that resonated with a younger demographic while still retaining the inherent luxury associated with the Chanel name. The eyeshadows themselves, showcased in these campaigns, played a central role in conveying this multifaceted message, highlighting both the versatility and high-quality pigmentation that Chanel is renowned for. This article will delve deeper into the specifics of the 2017 campaigns, examining the eyeshadow products featured, their availability, and the lasting impact they had on the beauty landscape.
The 2017 campaign videos cleverly used a variety of techniques to showcase the eyeshadows. Close-ups highlighted the texture and vibrancy of the pigments, while wider shots emphasized the overall makeup look and the models' expressive faces. The music choices further enhanced the mood, often incorporating retro-inspired beats that complemented the stylistic influences. This multi-faceted approach ensured the eyeshadows weren't just presented as products, but as integral components of a cohesive and aspirational aesthetic. The campaign successfully transcended the typical makeup advertisement, becoming a mini-fashion film that captured the spirit of the era it referenced.
While specific product names weren't always prominently featured in every video segment, the campaign undeniably boosted the popularity of several Chanel eyeshadow palettes and individual shades. Let's examine some of the key eyeshadow products that were likely prominently featured, or that align with the overall aesthetic presented in the 2017 campaigns:
Discontinued Chanel Eyeshadows: Unfortunately, pinpointing the exact eyeshadows featured in the 2017 campaigns with certainty is challenging. Chanel frequently updates its product lines, leading to discontinuations. Many shades and palettes seen in the videos might no longer be available. However, based on the overall aesthetic of bold colors and versatile palettes, we can speculate on some discontinued products that likely fit the profile:
* Les 4 Ombres palettes: The iconic Les 4 Ombres palettes are a staple in Chanel's makeup line. Several editions from around 2017 featured color combinations that aligned with the bold, yet sophisticated, look of the campaigns. These palettes often included a mix of matte and shimmer shades, allowing for both subtle and dramatic looks. Discontinued palettes often reappear on resale sites like eBay and other online marketplaces, commanding premium prices due to their collector's value.
* Ombre Première eyeshadows: These single eyeshadows, known for their intense pigmentation and luxurious texture, were likely also featured. Shades in bold jewel tones, deep plums, and vibrant metallics would have perfectly complemented the campaign's 80s and 90s-inspired aesthetic. Again, identifying specific discontinued shades requires extensive research into archival footage and online forums dedicated to Chanel makeup.
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